Anton Sten
Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!
Jan 09 • 1 min read
A small update, to start the year
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Happy New Year. I hope 2026 has started gently for you. I’ve been a bit surprised—in a good way—by the response to me returning to consulting. After sharing that update on LinkedIn a few weeks ago, a lot of conversations kicked off that I honestly didn’t expect to happen this fast. If you missed it, that post is here, mostly as context for what follows. A common follow-up question has been some version of: “So… what does your consulting actually look like now?” For companies (especially startups)I’m focusing on two ways of working: Fractional Head of Design Advisory I've written up both options in more detail here if you’re curious. For designers and freelancersI’m also opening up new slots for career advisory. When I first started offering coaching, I assumed most sessions would be very hands-on design critiques. In reality—after 50+ calls—it’s almost always about careers. How to move from senior to lead. Whether to go freelance (or back). How to price work. How to get unstuck without burning everything down. That pattern has been consistent enough that I’ve leaned into it. These sessions are for designers who want to think clearly about what’s next, not just polish the work they already have. And yes—sorry for starting the year with what is technically a sales email. I promise this is the only one this year. 🙂 More writing (and less announcing) coming soon. Take care,
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Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!