Anton Sten

Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!

Mar 27 • 1 min read

Taste isn't a screenshot


Hi,

Hope you're doing well — it's been a good few weeks over here, busy in the best way.

I walked away from a contract recently. Good client, interesting work — but it wasn't the right fit. That kind of decision has been on my mind while writing this.

Because I've noticed something in the design community I want to talk about.

Everyone's sharing their "taste libraries" now. Screenshots, interfaces they admire, UI details worth remembering. I get it — I've done versions of this myself. But I think we've started confusing collecting taste with actually having it.

There's a real difference between recognizing something is good and understanding why it's good. And an even bigger gap between that and knowing what to leave out.

Steve Jobs put it well: focus isn't saying yes to the important thing. It's saying no to the thousand other good ideas. A screenshot folder is a yes list. Real taste is mostly no's.

Alfred Lin recently wrote something that frames this well — his point: the constraint in software was always execution — until AI dissolved it. Now the bottleneck is judgment. Should we build this, not can we.

Volume isn't judgment. Knowing what not to build is.

Read the full post →

More soon,
Anton


Five things

  1. The design process is dead. Here's what's replacing it. — Jenny Wen, head of design at Claude, on Lenny's podcast. Why the traditional design process is dead and how engineers are forcing the role to evolve. Worth the listen.
  2. AI Adoption vs. AI Advantage — Alfred Lin's piece that got me thinking about all of this. The companies measuring AI success by tokens consumed and features shipped are already losing.
  3. Emil Kowalski's skill file — A skill file covering animations, design, code and performance — designed to drop into Claude Code or Cursor.
  4. Product Design in 2026 FAQ — Tom Scott on how IC interview processes have changed, what companies actually want in portfolios now, and why design leadership hiring looks different. Practical and honest.
  5. Designing with Claude Code — Steve Schoger walks through his process using Claude Code for design work. If you're curious about where this is all heading practically, this is a good place to start.

Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!


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