Anton Sten

Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!

Mar 06 • 1 min read

Good jobs, a new project, and the first outdoor lunch of the year


It's been a busy few weeks.

I kicked off a new project with Bakken&Bæck, which has been great — and a little strange. I've spent almost ten years collaborating almost exclusively with US-based teams, so working with people in European timezones again takes some getting used to. In a good way.

I'll be honest: I wasn't sure how quickly things would come together after deciding to go back to running my own studio. But clients have lined up faster than I expected, and I'm genuinely enjoying being back. There's something about consulting that suits me. The variety. The ability to actually leave a project when the work is done.

But here's the thing I keep hearing from designers and engineers in my network: finding work right now is hard. Really hard. A lot of people are calling it AI-washing — companies using AI as cover for not hiring. I think the reality is messier. We're still unwinding the over-hiring that happened during and after COVID, and that hangover is landing on people who did nothing wrong.

Which is why I want to share something.

I've been a fan of Liftoff since they first launched — I worked with the team early on and I still use the platform. They've built something genuinely good for connecting people with work worth doing. So I put together a curated list of design and dev roles, mostly remote or European, that I think are worth your time:

Anton's picks on Liftoff →

If you're looking, I hope something there is useful. And if you know someone who is — send it their way.

Ok. More soon. The sun is finally out and we had our first outdoor lunch of the year today, which felt like a small victory ☀️✌️

— Anton


Products People Actually Want

I wrote a short book called Products People Actually Want.

It’s for anyone who’s tired of shipping features that go unused, or running research that doesn’t really lead to better decisions.

Inside, I share practical ways to:

  • Talk to users without falling into bias
  • Understand what actually matters to them
  • Communicate that clearly inside your team
  • Build something that’s not just usable — but wanted

If that resonates, I’d love for you to check it out.



Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!


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