Anton Sten

Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!

Apr 10 • 1 min read

The real skill designers need next (it’s not coding)


Hello Reader,

It’s been a while. Hope you’re all doing well in these “interesting” times.

I’m good, thanks for asking. I just got back from London, where I saw Liverpool play. (They lost, but Fulham were outstanding.)

Life lately has mostly been about chipping away at things—and spring is almost here.

Two quick updates:

  1. A new website
  2. A new article about how I built it—and what I think this shift means for designers.

As designers, we've long debated whether we need to learn coding. While I still maintain that mastering design and communication should be our primary focus, there's a new skill that's becoming increasingly crucial: the art of prompting. With AI tools revolutionizing how we bring designs to life, learning to effectively communicate with these assistants is becoming as valuable as any technical skill.

I recently rebuilt my entire website (shocker!) using AI tools, and the experience taught me that while we might not need to code, we absolutely need to learn how to speak the language of tomorrow's design tools.

Read my latest article:
Designers don't need to code. They need to learn to prompt.

Talk soon again -
Anton

🚧 The site’s still a work in progress. If you find anything weird or broken, I’d love to hear about it. 🚧

💬

"You don’t need a master plan. You need a rough sense of Z (where you’re going), an honest A (where you are), and a next step B. Everything else is fuzzy—and that’s fine. Just keep moving."
- Matthew Woo


Five things

  1. As you might remember, I had some hesitations earlier this year about my platform choices. Well, I finally did it, I deleted my account from Twitter!
  2. The Substack Dilemma: How Creators Are Inadvertently Fueling America's Failure
  3. Leadership over Measureship
  4. Design for the AI Age
  5. "Once you are ok with people telling you ‘no’, you can ask for whatever you want."

Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!


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