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Hello Reader, The weather’s warming up here, and I’m counting down the days until I can start taking calls outside again. It’s a small thing, but those shifts in setting always seem to unlock a different kind of thinking. Lately, I’ve been experimenting with how I capture and shape ideas—trying to close the gap between inspiration and actually publishing something. Something about it is clicking (jinx!) because I’m back to writing regularly again. This past week, while driving to Malmö, I had Mig Reyes in my ears on the Dive Club podcast. He said something that stuck: there’s a quiet pressure in design to “move up” by moving away from the work. But what if the best leaders are the ones who go deeper into the craft instead? It reminded me of a pattern I’ve seen—and felt—many times in my own career. Hit reply and tell me something that's going on in your life? Anton Five things
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Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!