Anton Sten

Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!

May 11 • 1 min read

☀️ Warmer days, deeper thoughts


Hello Reader,

The weather’s warming up here, and I’m counting down the days until I can start taking calls outside again. It’s a small thing, but those shifts in setting always seem to unlock a different kind of thinking.

Lately, I’ve been experimenting with how I capture and shape ideas—trying to close the gap between inspiration and actually publishing something. Something about it is clicking (jinx!) because I’m back to writing regularly again.

This past week, while driving to Malmö, I had Mig Reyes in my ears on the Dive Club podcast. He said something that stuck: there’s a quiet pressure in design to “move up” by moving away from the work. But what if the best leaders are the ones who go deeper into the craft instead?

It reminded me of a pattern I’ve seen—and felt—many times in my own career.

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Hit reply and tell me something that's going on in your life?

Anton


Five things

  1. I haven't had the chance to look at all of the keynotes from Figma Config yet (I've seen 0 so far) but first up will be my friend and mentor Kevin Twohy.
  2. I made my bookmarks public
  3. From ‘How might we?’ to ‘Why should we?’
  4. Patrick Collison from Stripe talks to Sir Jony Ive
  5. "You think you're an introvert because you like being alone. But in reality you just love being at peace. And you're actually extroverted around people who bring you peace."

Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!


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